Q2 XR REPORT: XPERIENCES & REFLECTIONS
From Smart Glasses to Shopware Cocktails:
This quarter, Dopple hit the road (and the airwaves) to stay ahead of the commerce curve. We showed up at partner events, design markets, XR expos, and brand summits to connect with the retailers and platforms shaping the future of product experience.
It became clear that brands are hungry for immersive tools that simplify the complex and elevate the buying journey.
Here’s what we learned and where we showed up in Q2.
Shopware Partner Day
📍 April 2025 - Chicago, IL
Why We Attended
We joined Shopware’s Annual Partner Day to support one of our key platform partners and align on strategy for the year ahead. With shared focus areas like regulated commerce and complex B2B buying, this event was an ideal moment to sync.
Key Themes & Takeaways
- Experience-led commerce is growing, especially for regulated, multi-channel categories like firearms and marine.
- Omnichannel tools are critical for brands in complex industries. Variability in buying experience matters more than ever.
- Dopple’s ICP overlaps almost perfectly with Shopware’s. A match made in heaven.
Dopple Highlights
We helped close the night in style, cosponsoring the afterparty and debuting the “Doppleganger,” a custom color-changing cocktail that had the room buzzing about immersive experiences and transformations.
High Point Market
📍 April 2025 - High Point, NC
Why We Attended
High Point is where the home furnishings world meets to set trends, strike deals, and showcase product design. We attended to connect with brands in the home vertical, explore how economic shifts are impacting go to market, and deepen relationships in a historically offline category.
Key Themes & Takeaways
- Tariffs and economic shifts are driving demand for digital content and reducing dependency on physical samples and photoshoots.
- Brands are pushing for sustainable materials and flexible product options, but many are still drowning in SKU overload.
- A major disconnect persists between physical showrooms and online storytelling (a huge opportunity for 3D content and immersive merchandising).
Dopple Highlights
Jeremy had extended conversations with executives from some household names in furniture, and noted a growing appetite for tools that simplify content pipelines and support complex product lines.
BigCommerce Partner Kickoff & Awards
📍 April 2025 - Chicago, IL
Why We Attended
We joined this strategic session to align on B2B and composable commerce goals for the rest of 2025. This also coincides with Dopple’s flagship BigCommerce project launching this quarter (hello Copper Hoods).
Key Themes & Takeaways
- BigCommerce is leaning hard into B2B growth, with a focus on industries like HVAC, auto, tools, and health & beauty.
- Composable architecture and modular integrations are central to their go-to-market.
- Digital maturity came up multiple times. Many traditional merchants are finally investing in digital experience platforms.
Dopple Highlights
We positioned Dopple as a key visual layer in the BigCommerce ecosystem, offering flexible 3D/AR tools that align perfectly with composable strategies and help brands visualize complex offerings.
League Summit Austin
📍 May 2025 – Austin, TX
Why We Attended
We sponsored League Summit as a tech leader in ecommerce experience. With a strong presence of DTC and 2A brands, it was the perfect event to connect with brand builders thinking deeply about retention, content, and loyalty.
Key Themes & Takeaways
- Loyalty is no longer about discounts. It's about experience, clarity, and community.
- Founders are focused on building repeat purchase behavior through storytelling and presence, not constant promotions.
- Experience is becoming the real engine of retention.
Dopple Highlights
Brittany was interviewed live for a podcast on the role of immersive content in customer obsession.
Shopify Editions
📍 May 2025 - Toronto, ON
Why We Attended
We joined Shopify Editions to connect with agency and tech partners, align on marketing and selling strategies, and stay ahead of Shopify’s roadmap for headless and composable commerce.
Key Themes & Takeaways
- Shopify is pushing hard into 3D/AR, personalization, and native customization tools across checkout and storefront.
- Agencies are prioritizing immersive, performance-driven tools for their clients. Visual commerce is now viewed as a conversion lever, not a luxury.
- B2B is growing fast, and Shopify is investing in ecosystem support.
Dopple Highlights
We had meaningful 1:1s about immersive merchandising for both B2B and premium DTC brands. Also: yes, we wore denim to the Canadian tuxedo-themed bar party.
AWE (Augmented World Expo)
📍 June 2025 – Long Beach, CA
Why We Attended
Dopple's product guru Bryan attended AWE to absorb cutting-edge research and product developments across XR, AI, and spatial computing, helping guide our roadmap in a fast-evolving space.
Key Themes & Takeaways
- AI + XR are colliding in powerful, purposeful ways. No longer gimmicks, but productivity tools.
- Wearables like smart glasses are crossing the threshold into all day usability, enabling real world applications like AR guided cooking or translation.
- 3D Commerce standardization is accelerating, with the Khronos Group leading best practices for formats, fidelity, and configuration.
Dopple Highlights
We connected with tech leaders and joined deep discussions on the role of semantic tags so AI, LLMs, and XR can leverage 3D product context for next-gen commerce.
Cross-Event Trends We’re Tracking
- Composable Commerce = Table Stakes
Across Shopify, BigCommerce, and Shopware events, one message kept surfacing: brands want flexibility. Platforms are shifting away from rigid architectures and toward modular, composable ecosystems. This opens up opportunities for Dopple as a plug-and-play visual layer that adds immersive, conversion driving experiences to any stack without disrupting existing workflows. Our API-first model is not just compatible with this shift, it’s built for it.
- Complex Product Catalogs Are Creating Pressure
Whether it’s SKU overload in home furnishings, configurability in firearms, or B2B bundling in building materials, brands are struggling to help shoppers confidently navigate complex offerings. Visual merchandising is becoming a functional necessity. Dopple is increasingly being seen as a solution for simplifying the sales journey through interactive 3D and AR product experiences that reduce confusion and increase purchase intent.
- Immersive Experiences Drive Retention
From League Summit to High Point Market, brands and agencies talked about the power of experience to build customer loyalty. Shoppers aren’t just impulse buying, they’re evaluating how a brand makes them feel. Tools that create interactive moments, communicate product value intuitively, and reinforce brand identity (without heavy discounting) are gaining ground. Dopple supports this evolution by turning static product pages into rich, explorative spaces.
- AI and XR Are Here
At AWE, it became clear that we’ve crossed a threshold. Wearables, geospatial mapping, and AI-powered digital twins are moving from R&D into real-world deployment. Brands are no longer asking if they should experiment, they’re trying to figure out how to adopt meaningfully. Dopple sits at the center of this shift, with opportunities to feed product intelligence into AI models, create more interoperable 3D assets, and prepare brands for the next generation of search, guidance, and personalization.
- Partner Ecosystems Are Fueling Innovation
From Shopify agency dinners to BigCommerce sales playbooks, it's clear that partnerships are how growth happens in today’s market. No single tool can solve everything but the best tools work together. Dopple’s ability to integrate with DAMs, PIMs, CMSs, and storefronts makes us a natural ally for agencies and tech stacks looking to future-proof their offering. Our focus on enablement and co-marketing with partners is a long-term growth lever.
What’s Next for Dopple?
🗓️ Upcoming Events in Q3:
- Etail East
- Big Summit
- Shoptober Fest
- Shoptalk Fall
Want to connect IRL? Reach out to our team, or see how Dopple fits into your composable, configurable, and future-forward commerce strategy.
Final Takeaway
Q2 showed us that commerce is getting more complex but also more connected. From high-end home goods to industrial tools, from regulated brands to DTC disruptors, the future belongs to those who can bring clarity to complexity. Dopple is proud to help power that evolution.