Agriculture doesn't buy on a whim. Seasons, weather, and ROI drive every decision. Dealers need to educate growers fast and clearly. Farmers don't have time for endless sell sheets or wrong fits when planting windows are tight.

With Dopple You Can:

• Shorten long sales cycles: Help growers and dealers see exactly what they’re buying without 20 back-and forth calls.

• Protect margins & reduce misorders: Fewer costly mistakes when customers can visualize the right build the first time.

• Support dealer networks: Give them digital tools that make them heroes in their territory.

• Respect seasonal timing: Make marketing and commerce work on plating and harvest calendars, not random fiscal ones.

The Challenge
Row units and precision add-ons are complex. Farmers needed a way to configure with confidence; dealers needed to quote without endless clarifications.

Our Partnership:
Dopple worked side-by-side with PSSAG to design and launch the Build Your Own Row Unit experience. Not just a configurator, but a fully supported digital buying journey.

The Result:

• Dealers quote faster and with fewer mistakes.
• Farmers self-educate and arrive confident.
• PSSAG strengthened its reputation for innovation and service.