Turning Premium Kitchen Design Into an Interactive Experience
How CopperHoods Boosted Engagement & Conversions with Dopple 3D
CopperHoods is known for handcrafted premium range hoods, products that are as much art as they are utility. But when it came to ecommerce, static photos and finish swatches weren’t enough to help shoppers feel confident buying such a high-ticket, highly custom product online. That changed when CopperHoods partnered with Dopple to create photo-realistic, interactive 3D models for their entire collection.
The Challenges
Range hoods are high-consideration purchases, customers want to inspect every detail before committing.
Flat product photos couldn’t capture thetexture, depth, or craftsmanship of CopperHoods’ designs.
Shoppers hesitated, slowing down the buying process and reducing conversions.
Goal: Build confidence, increase engagement, and boost purchase intent by giving online shoppers the closest thing to an in-store experience.
The dopple solution
Dopple brought CopperHoods’ artistry to life online by creatinginteractive 3D viewers for all 54 hood styles covering both classic and modern designs, including best-sellers like Venetian, Bella, Minneapolis, Duluth, and Carlsbad.
Key Features Delivered:
360° rotation for full product exploration
Zoom-in views to appreciate handcrafted detail
Dynamic lighting & material rendering to highlight finishes
Seamless embedding directly on product detail pages, no extra steps for shoppers
Each model was optimized for web and mobile performance, ensuring fast, fluid interaction across devices
The Results
Just two weeks after launch, CopperHoods saw:
+37% Increase
in shopper engagement time
5:38 avg. time on site
for 3D users vs. 4:07 for non-3D users
62% higher add-to-cart rate
for 3D users (4.2% vs. sitewide 2.6%)
WHY IT WORKS
Deeper Engagement: Customers spend more time exploring details and design.
Higher Purchase Confidence: Interactive 3D bridges the gap between online and showroom.
Proven ROI: Engagement translated directly into measurable sales outcomes.
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