Bringing Heavy Equipment to Life Without Hauling a Single Part

Precision Seeding Solutions Australia (PSSAG) helps farmers improve yields through innovative planting technology. But when it came to showcasing their best-selling row unit and 11 optional accessories, there was one big problem: you can’t just toss a 500+ pound piece of farm equipment in the back of your ute and bring it to every tradeshow. The answer? Dopple’s interactive 3D configurator and AR experience. A tool that puts customers in the driver’s seat to explore, customize, and visualize products like never before.

The dopple solution

Dopple transformed PSSAG’s CAD files into high-fidelity, web-ready 3D models with stunning accuracy down to the last bolt.

Key Features Delivered:

3D Product Configurator with all 11 accessories
Augmented Reality (AR) so customers could “place” the row unit in real-world environments
Motion & Rotation for full 360° exploration
Custom Analytics to track engagement and interest
Snapshot & Fullscreen Modes for high impact presentations

Integration Made Simple:
With no ecommerce on their site, PSSAG used Dopple’s Visual Component for seamless embedding allowing the configurator to run flawlessly both online and on-site.

+34% Engagement Increase

Average configurator session time reached 11 minutes 4 seconds, a major jump in customer interaction.

Tradeshow Sales Lift

Sales teams closed more deals on-site thanks to interactive product demos, no heavy equipment required.

Brand Credibility Boost

The immersive experience positioned PSSAG as a forward-thinking leader in agricultural tech.