Augmented reality is no longer a party trick or the novelty toy in a marketer’s toolkit. Consumers are demanding more valuable shopping experiences that lead them to educated and confident purchases, and brands across categories are heeding the call. AR has proven to deliver against some of the most important KPIs in retail and ecommerce, and with results like these, there is no doubt that waiting to jump on this tech would be a mistake.
Still wondering if AR is effective for marketing? Check out the stats below.
10 Stats for AR in Commerce
1. Shopify reports 94% higher conversions for product pages enabled with AR
With nearly 2 million merchants, Shopify is the most popular ecommerce platform on the market, and a strong proponent of AR for ecommerce.
2. 71% of consumers say they would shop more if they could experience products in AR
Seeing a product in AR provides a more confident buying experience, and encourages consumers to shop at their convenience.
3. 66% of buyers would be more interested in a particular website if they could shop in 3D/AR
Most consumers view shopping as an experience instead of a simple transaction, and they are choosing the providers who deliver the best experience.
4. Shoppers are willing to pay 20% more for products they can experience in AR
Not only does AR drive a higher conversion rate, but retailers have seen 2X the average order value for AR enabled product pages.
5. 63% of buyers say AR improves their shopping experience
And 80% of consumers say that the buying experience is as important as the product itself when it comes to purchasing.
6. 77% of consumers say they prefer to use augmented reality to view product variations such as color and style differences
Humans process visual information 60,000x faster than audio or text, and create more connections through visual cues. Seeing the product as it will appear in real life is key to a successful ecommerce experience.
7. 70% of consumers are expected to be more loyal to brands incorporating augmented reality into their shopping experience
Research from Adobe shows that brands who focus on the buying experience drive 1.7x stronger customer retention rates
8. 51% of consumers believe retailers are failing to take full advantage of augmented reality
Most marketing leaders recognize the value of AR, but have failed to leverage it so far. Those who are able to capitalize on will become the market leaders
9. 78% of users who have experienced augmented reality actively prefer it to video content
Content is king, but the hierarchy within content is quickly shifting to 3D and augmented reality over video.
10. $57.8 billion in 2025 retail sales are expected to be influenced by AR product visualization
Ecommerce is poised to account for nearly 25% of retail sales in the coming years, and buyers will be looking for brands who offer the best tools available to the market.