How 3D & AR Are Changing How We Do Business

3D product configurators and augmented reality are quickly becoming necessary tools in ecommerce


The conversation around commerce is changing, and 3D and AR are are big part of that conversation. See how visual commerce is changing how we do business, and how to stay ahead of the curve.


What Is Visual Commerce?

Visual commerce is generally defined as the use of high fidelity imagery in the facilitation of purchase. More specifically, visual commerce leverages immersive technologies such as 3D visualization, virtual reality (VR), augmented reality (AR), and other extended reality (XR) tools.


What Is 3D Product Visualization?

Product visualization is the process of creating high fidelity 3D representations of products online to deliver an enhanced consumer experience in any digital channel. We often refer to these representations as “digital twins.”  A product visualizer brings a product to life online, allowing users to explore it from every angle and appreciate every detail. Product visualizers do not provide users with the ability to view product variations, such as colors, but may include features such as informational hot spots or animation.


What Is 3D Product Configuration?

3D configuration is an immersive experience that  allows shoppers to select specific colors, textures, features, and add ons and view them on their desired product. Like product visualizers, 3D product configurators allow users to experience products in an interactive 360° environment.


What Is Augmented Reality?

Augmented reality is an interactive experience in which users can view and engage with a computer generated object in their current real world environment. Unlike VR, AR experiences do not inherently require specialized hardware or equipment to access. 3D models developed for product visualization or 3D configuration may be used to create an augmented reality product experience.


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