Headless Commerce in 2023

Headless commerce solutions have revolutionized the way businesses approach online retail, providing unparalleled flexibility and agility to meet evolving customer demands. However, as with any major shift in business, headless commerce is often accompanied by many questions, from logistical implementation questions, to processes, and return on investment. At Dopple, our focus is building compelling 3D commerce solutions designed to complement and enhance our clients’ existing or developing tech stack, streamlining the process and reducing the resource load to deliver impressive results. These are the benefits we see for clients looking to leverage headless commerce solutions.

Customizable User Experience

With headless commerce, businesses have complete control over the user experience. They can easily customize the front-end of their website, mobile app, or other digital channels to suit their brand and cater to their customers' preferences. By decoupling the front-end from the back-end, businesses can easily experiment with new design and functionality ideas without compromising the performance and stability of their ecommerce system.


Improved Performance and Scalability

One of the key benefits of headless commerce is the improved performance and scalability it offers. Instead of locking into a single system, businesses can optimize each system for its specific purpose. This allows businesses to deliver fast and responsive user experiences while handling high traffic loads without impacting the performance of the ecommerce system. This is particularly beneficial to Dopple’s clients as 3D models and animations require a lot of computing power to run smoothly. Our platform is built to address the needs of 3D and AR specifically, allowing us to deliver best in class service to our customers.


Reduced Development Time and Costs

When evaluating solutions for return on investment, it is important to understand how headless commerce solutions enable businesses to reduce development time and costs. The ability to combine multiple tools designed to serve a specific function at an exceptional level, as opposed to choosing a single tool that does many things with average performance, allows business to drive new efficiencies and increased levels of effectiveness in both business operations and forward facing success. By thoughtfully choosing pieces, businesses create a fully customized ecosystem built for their needs. This structure also enables more effective growth, allowing developers to work on each system independently, reducing the amount of time and effort required to make changes or add new features. This can result in significant cost savings, especially in 3D commerce, where creating high-quality 3D models and animations can be time-consuming and expensive.


Increased Flexibility and Agility

Finally, headless commerce solutions provide businesses with increased flexibility and agility. Businesses can easily adapt to changing customer demands and market trends without disrupting their ecommerce system's stability and performance. This is particularly important in 3D commerce, where new technologies and trends are emerging rapidly. With headless commerce, businesses can quickly experiment with new 3D experiences and features to provide customers with the latest and most engaging shopping experiences.

3D & Augmented Reality for Headless Commerce

The increased customization and flexibility of headless commerce solutions make them excellent pairings for 3D technology, and in particular for a partner like Dopple. Our visual commerce solutions, including 3D product configurators, product visualizers and augmented reality for ecommerce are built to work across platforms, while delivering exceptional front-end and back-end experiences. Introducing 3D for ecommerce provides customers with a more engaging and immersive experience, which helps to increase customer engagement and drive sales.


Headless commerce solutions offer a wide range of benefits for businesses, including increased flexibility, reduced development time and costs, improved performance and customizable user experiences. Dopple is excited to join the brands and partners leading the way to the next commerce evolution through innovation powered by headless commerce.